Our shop

Congratulations on your engagement! 

We cannot wait to help you on your journey to find your dream dress with us.

Our boutique in Bournemouth, Dorset has a luxurious, welcoming atmosphere without being overwhelming or pretentious.

Chameleon Bridal Boutique stocks an amazing and varied selection of dresses from the world’s leading wedding dress designers. These include:  Madi Lane, Made with Love, Essense of Australia, Pronovias, Maggie Sottero, Enzoani Blue, Ian Stuart, Sottero and Midgley, Rebecca Ingram, Sincerity and Rita Mae. 

We also stock an extensive collection of mother of the bride, mother of the groom and race day attire. Our designers include: Veni Infantino, Fely Campo, Gabriela Sanchez, John Charles, Luis Civit, Lizabella, Bella Premium, Gill Harvey, Ian Stuart and Linea Raffaelli. 

Opening Times

Opening Hours  Parking at rear
Monday 9am to 5pm
Tuesday 9am to 5pm
Wednesday 9am to 5pm
Thursday 9am to 5pm
Friday 9am to 5pm
Saturday 9am to 5pm

About us


Established in 1984 in Bournemouth, Dorset, Chameleon Boutique now celebrates over 34 years at the forefront of Bridal Gowns and Occasion Wear Retailing. We believe choosing your bridal gown should be an exciting and enjoyable experience. Our aim at Chameleon has always been to be the best and to offer an unparalleled service to our Dorset brides. Our sales consultants and couture fitting service have the knowledge and experience dedicated to offering the highest level of service, at the best possible price. The bridal collections have beautiful gowns to suit all tastes, dress sizes and budgets. Prices range from £600-£2,200 for brand new dresses ordering in for you. However we always have a sale rail of sample gowns starting from £250. We stock sample dresses in UK sizes 8-22.

Chameleon has an extensive Mother of the Bride and Mother of the Groom occasion wear department. We offer co-ordinating hats, shoes and bags means that everything you require is here under one roof. This makes it easy for you to enjoy shopping for that special day in a relaxed, friendly atmosphere with the best advice and service in the South.

We cover a wide geographical area and have dressed mums from Dorset, Hampshire, Wiltshire and as far as the Isle of Wight, Somerset, Devon and Cornwall.

The Retail Bridal Association

We are also a proud member of the Retail Bridal Association. The organisation represents excellence in all aspects of Bridal Retailing assuring you of our commitment to a professional service in which you can trust.

Membership of the RBA is limited to shops that have been trading with excellent reputations for over five years and that have passed stringent quality, financial and service standards. We also offer free insurance for your wedding dress through the RBA. In the unlikely event of our shop closing involuntarily closing before your collect your dress, the RBA will endeavour to locate a replacement gown or refund your deposit. Find out more here: www.rbaltd.org.uk/protection-scheme 

New RBA logo



The Wedding Secret

The Wedding Secret

The Wedding Secret is an online resource and community which connects prospective brides and grooms with specialist wedding businesses in their local area. Once you have found your dress with us, you can use their service to identify other services you may need.