By Justin Alexander

Sincerity by Justin Alexander Chameleon Bridal Bournemouth Dorset Wedding Dress Gown Shop Boutique Hampshire Wiltshire Southampton Salisbury Portsmouth Isle of Wight Wimbourne Dorchester Weymouth Poole New Forest budget conscious brides price sensitive cheap sale dresses

Brand new for 2019!

We are proud to present the 2019 Sincerity collection by the renowned Designer Justin Alexander.

The Sincerity Bridal collection is designed for the charismatic and classic bride who wants the perfect princess dress fit for a fairytale wedding

Justin Alexander debuted on the bridal fashion scene as T&G Bridal in Brooklyn, New York in 1946, a time when women were renouncing the idea of clothing as mere necessity and embracing fashion as a way to express femininity, confidence, and beauty. Since its humble roots, Justin Alexander has become a contemporary designer and manufacturer of mid- to high-end bridal gowns and accessories. Each design is distinctly recognized for its vintage inspiration paired with progressive details. The company diversified and produced Sincerity by Justin Alexander for romantic but budget conscious brides.