Chameleon in Bournemouth
– for designer bridal gowns and mother of the bride clothes

Chameleon celebrates over 30 years at the forefront of Bridal Retailing, we are also a proud member of the Retail Bridal Association.

Best Price Bridal Gowns and Mother-of-the-Bride Wear Guarantee!!! Price Promise!! 

If you can find the wedding gown or outfit you love at a lower price elsewhere we will match that price. Chameleon guarantees you pay the best price possible, while not compromising on our quality of service and fabulous in house fitting facility. (Excludes sales and special offers ) Price Match only available with written quote.

For designer wedding gowns and beautiful special occasion wear

At Chameleon, you will find a beautiful collection of designer wedding gowns, wedding dresses, special occasion wear and Mother-of-the-Bride, created by the country’s leading award-winning designers. Our extensive Ladies wear and Mother-of-the-Bride occasion wear department with co-ordinating millinery, shoes, bags and hats means that everything you require is here under one roof, making it easy for you to enjoy shopping for that special day in a relaxed, friendly atmosphere with the best value, advice and customer service in the south. Our professional aim at Chameleon is to provide you with the best service possible, so that you may have absolute confidence in our good reputation when purchasing from us. We are easily accessible, being based in Bournemouth, Dorset and within easy reach from Poole, Dorchester, Weymouth, Salisbury in Wiltshire, Southampton in Hampshire and even London, the West Country and Channel Islands. Click Here to find us.

Chameleon is the only nominated member of the Retail Bridal Association in Bournemouth. The organisation represents excellence in all aspects of Bridal Retailing, assuring you of our commitment to a professional service in which you can trust.

We have been finalists for the Bridal Retailer of the Year.

We are a premier stockist of wedding gowns from Pronovias, Maggie Sottero, Sottero & Midgley, Ian Stuart, Eliza Jane Howell and Atelier by Pronovias.

Come and visit Chameleon to view the stunning wedding ranges we offer from leading wedding dress designers.
Find our next designer days…

Our ladies wear, Mother-of-the-Bride department carries collections from Ian Stuart London occasion wear, award winning John Charles, Luis Civit and Condici with shoes and bags from Menbur, Lunar & Rainbow Club hats & millinery from Vivien Sheriff and exclusively Sarah Crozier fasinators all co-ordinated to create the perfect look.


Opening Hours  Parking at rear
Monday 9am to 5pm
Tuesday 9am to 5pm
Wednesday CLOSED
Thursday 9am to 5pm
Friday 9am to 5pm
Saturday 9am to 5pm


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