Home 2018-07-26T15:58:27+00:00


 Maggie Sottero Designer Weekend

10-11 August 2018

For this Designer event, we will be showcasing an increased selection of dresses from Maggie Sottero. If you have been trying to track down a particular dress, we can always request it in for you! Come and try on in the comfort of our boutique, in the hands of our experienced consultants while you enjoy a glass of bubbly.

If you order your gown on this weekend, you will benefit from a massive 10% discount!

Our designer weekends are extremely popular so book now to secure your appointment now to ensure you do not miss out!

View the stunning collection now: Maggie Sottero


NHS staff and Teachers Discount

For the whole of August, we will be offering Teachers, Emergency Services and NHS Staff employees a discount of 10% on all new wedding dress orders during weekdays only. Valid only on production of a valid form/card indicating your employment status. Book your weekday appointment now!

Our Boutique 

Click For: Sale Bridal Gowns

Click For: Occasion Wear Sale Items

Designer Wedding Dresses and Mother of the Bride/Groom Wear

We would love to help you find your perfect wedding dress or mother of the bride/groom outfit for the most special of occasions. We are one of the largest bridal boutiques in Bournemouth, Dorset. At Chameleon, you will find a beautiful collection of designer wedding gowns, occasionwear and Mother of the Bride/Groom outfits, created by the country’s leading award-winning designers. Many of our outfits would also be suitable for formal race days such as Ascot and Aintree.

Our wedding dress collection contains gowns to suit all tastes, dress sizes and budgets. Prices range from £250-£3500, with most dresses being in the £1,000-£1,600 bracket. We stock sample dresses in UK sizes 8-22 so we are able to cater for all body types from petite to curvy and plus size.

Our boutique offers a relaxed, friendly atmosphere with the best value, advice and customer service in Dorset. We offer an in-house alteration service to ensure that you get the perfect fit for your special outfit.

Our Bridal Designers

Pronovias, Maggie Sottero, Sottero and Midgley, Rebecca Ingram, Ian Stuart, Eliza Jane Howell 

Mother of the Bride/Groom Collections

Condici, Luis Civit, Ian Stuart, John CharlesLinea RaffaelliFely Campo

Our extensive Mother of the Bride/ Groom and Races department offers the latest collections from exclusive designers. We also have co-ordinating millinery, shoes, bags and jewellery to create the perfect look. We stock all styles of outfits  designs for those mums who do not want to appear too frumpy or mumsy on their special day.


Opening Hours Parking at rear
Monday 9am to 5pm
Tuesday 9am to 5pm
Wednesday CLOSED
Thursday 9am to 5pm
Friday 9am to 5pm
Saturday 9am to 5pm