Home 2018-06-04T09:22:39+00:00

Our Boutique

Click For: Sale Bridal Gowns

Click For: Occasion Wear Sale Items

Designer Wedding Dresses and Mother of the Bride/Groom Wear

We would love to help you find your perfect wedding dress or mother of the bride/groom outfit for the most special of occasions. We are one of the largest bridal boutiques in Bournemouth, Dorset. At Chameleon, you will find a beautiful collection of designer wedding gowns, occasionwear and Mother of the Bride/Groom outfits, created by the country’s leading award-winning designers. Many of our outfits would also be suitable for formal race days such as Ascot and Aintree.

Our wedding dress collection contains gowns to suit all tastes, dress sizes and budgets. Prices range from £250-£3500, with most dresses being in the £1,000-£1,600 bracket. We stock sample dresses in UK sizes 8-22 so we are able to cater for all body types from petite to curvy and plus size.

Our boutique offers a relaxed, friendly atmosphere with the best value, advice and customer service in Dorset. We offer an in-house alteration service to ensure that you get the perfect fit for your special outfit.

Our Bridal Designers

Pronovias, Maggie Sottero, Sottero and Midgley, Rebecca Ingram, Ian Stuart, Eliza Jane Howell 

Mother of the Bride/Groom Collections

Condici, Luis Civit, Ian Stuart, John CharlesLinea RaffaelliFely Campo

Our extensive Mother of the Bride/ Groom and Races department offers the latest collections from exclusive designers. We also have co-ordinating millinery, shoes, bags and jewellery to create the perfect look. We stock all styles of outfits  designs for those mums who do not want to appear too frumpy or mumsy on their special day.


Watch our amazing designer Ian Stuart on his very own tv show The Posh Frock Shop starting on Monday 15 June on Channel 4 at 5:30pm.

Ian Stuart is a multi-award winning designer. We have a large selection of bridal gowns and mother of the bride/ groom outfits from Ian Stuart. He is shortly due to star in The Posh Frock Shop which is a behind-the-scenes documentary series about the extraordinary world of Ian Stuart.  His cutting-edge collections may speak loudly for themselves, but this ambassador for British design has plenty more to say. This show promises to be a must-see show for anyone interested in the glamorous world of high fashion. The airing date is 11th June 2018 at 5.30pm. You may be lucky enough to see a glimpse of our own Anneliese and Mo who were at Blewcoat viewing the new mother of the bride/groom collection during filming late last year!

Opening Hours Parking at rear
Monday 9am to 5pm
Tuesday 9am to 5pm
Wednesday CLOSED
Thursday 9am to 5pm
Friday 9am to 5pm
Saturday 9am to 5pm